Heat protection lotion. Creates a protective shield on hair, protecting it from the high temperatures of heated styling tools (hairdryers, straighteners, curlers, etc.). The combination of innovative ingredients leaves hair looking brighter and more radiant, adding extra control, strength and shine. Ideal for applying to damp hair before styling for maximum protection and to speed up drying times. Its formula, enriched with Urban Shield, creates a protective film around the shaft of the hair to combat the effects of pollution and, thus, protect the color.